To help people make better consumer choices to reduce waste in our environment

To work with individuals, government and businesses to reduce waste and ensure that materials are appropriately diverted away from landfill through improved education and access to information

To design and use innovative solutions which promote sustainability and the circular economy. We respect the people we work with and work with integrity, promoting equity and diversity. We uphold high standards, and apply values of reduced consumerism/waste minimisation in achieving our business goals